Disclaimer: I do not work for WooThemes, nor do I have any personal or professional connection to them. I am simply doing my part to support fellow web designers and developers.

In just over a year since they launched, WooThemes has experienced unprecedented growth and exposure, quickly becoming one of the most popular Wordpress template developers out there. With that in mind, I thought I would present a brief analysis of their success.

With dozens of popular template developers – for Wordpress and other blog and CMS services – on the internet, how did WooThemes rise to the top, and how did they do it so quickly? I’m making a number of assumptions here: 1) WooThemes is, in fact, one of the most popular Wordpress template sites; 2) I am speaking only in reference to paid template developers, in contrast to those who offer their products for free; 3) I do not know any internal details, such as their business plan, growth models, etc.

Here is a (brief) breakdown of their success, as I see it:

1. High-quality Templates
   When comparing WooThemes to other template developers, I have found the quality of their work to be very much above-par. Not only are the designs quite stunning, the finished product, including developed code, plugins, etc, is comprehensive and well executed. As an example, we recently used a WooThemes template simply for the excellent code base, although the design was top-notch as well.
2. Unique Design Process
   As a creative-type, I was drawn to WooThemes by the quality of their design. The diversity of their design style may be limited, but that is only because their standards are so high. They acquire new designs by inviting designers, through their website, to submit ideas in the form of design mockups. I can only assume they reject many designs, and only choose the absolute best for inclusion on their site. By acquiring new designs from the web design community-at-large, and using an in-house development team, they have created a unique process that results in a unmatched quality-of-work.
3. Knowing Their Strengths
   By sticking to developing Wordpress templates (for the time being) the folks at WooThemes have recognized that their strength lies in what they currently do. Far too often have I seen companies and individuals try to do to much, too quickly, and fail as a result. While WooThemes will be expanding into other platforms in the future, including Joomla, Drupal and ExpressionEngine, they are perfecting their skills in Wordpress development before they expand, a smart decision that I believe will ensure their continued success.

Please visit WooThemes, I think you will be impressed by their work.